Plan
“It’s inspired me to make my own paintings, and helped me with my composition.”   
Sameeha, Year 8
Art In Schools is a special project. The charitable initiative has the potential to transform art access on a national scale, making art a part of the daily life of millions of children, particularly those who are disadvantaged and remote from centres of culture.

Our innovative model makes this possible. We broadcast using the technology already available in schools. Our materials enable teachers of any subject to present the art with confidence – often in assembly and morning tutor groups during registration period. And we package the art into a series of entertaining exhibitions on themes of interest to young people. Our ambition is to bring our solution to thousands of schools.

Art In Schools will:

  • build a CRM digital platform to service schools
  • invest in marketing to recruit schools
  • launch regional programmes in England in partnership with local museums
  • launch programmes for Scotland, Wales, and Northern Ireland featuring the art and languages of those nations
  • recruit British schools overseas

Once built, this massive network can serve as a national cultural utility, serving museums, cultural organisations, and arts educators.

Art In Schools requires surprisingly modest funding to build and operate its digital network. At scale, the cost of programme delivery is just £1 per pupil for a full year of art. Foundations, philanthropists, and government may therefore expect a very high return on charitable investment.

It is true that there are many other worthy charitable projects in arts education. But we believe that an extraordinary project deserves extraordinary consideration. The United Kingdom can be the first country with this breakthrough initiative. Solid financial support from the cultural community will allow us to realise our vision of ‘Great art for all children, all the time.’

message from the founder
“Art is a life-giving and civilising force, and all children should be given continual opportunities to see it.”

If you’re like me, art is an essential element of a full life. It was my parents who planted that seed, taking me to museums and filling our house with art. I was lucky. Most parents don’t do that. Why should they? For most, art museums are distant, expensive, and intimidating. Their children think art is boring. State schools, with evaporating arts budgets, cannot be expected to fill the gap. The result: most children will rarely, if ever, see great art in person, and grow up to love art.

Well, if the kids don’t come to the museum... we’ll take the museum to the kids. And, with technology and clever programming, we shall amaze them with the sensational world of art. We created Art In Schools to plant millions of seeds. I hope you share the vision - and will bear a shoulder. In particular, we seek a few bold ‘founder philanthropists’ who recognise this exceptional opportunity to transform art education.

Winton G. Rossiter

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